FIFA is struggling to secure new commercial partners in time for next year’s World Cup in Russia, with international and local groups balking at the financial cost and reputational risk of being associated with one of the world’s most-watched sporting events, the FT reports.
Official FIFA World Cup sponsors
Hisense Becomes Official Sponsor of 2018 FIFA World Cup
In Beijing, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup.